How to Make Fun Ads That Sell on Any Platform

Why does humor outperform polished advertising?

You do not have to take our word for it. The companies with the most money on the line already made this decision, and they keep making it every year.

Geico

One of the largest advertisers in the world, spending at a billion-dollar scale, and humor is the engine of nearly all of it. Insurance is not a funny product — the ads are.

The Super Bowl

Brands pay around six million dollars for thirty seconds, and most of them still choose to be funny. The biggest advertisers in the country, spending billions, have decided humor is what sells.

Dollar Shave Club

Recognized for one of the biggest launches of all time off the back of one fun video. The company sold for a billion dollars in cash.

This is not only a paid-media strategy. The same ideas carry organic posts, reels and emails, which is why the approach works whether you are spending nothing or spending daily.

How do you write a fun ad that sells?

The easiest way in is to exaggerate a pain point. Take the complaint your buyer already has, push it until it is ridiculous but still true, then let your offer be the resolution of the bit. That is one method — Kristine teaches five more inside the free training. Here is the exaggeration approach in a finished ad:

Do fun ads work for serious businesses?

Yes. Every business is serious unless you sell whoopee cushions. Kristine's team has created ads for insurance companies, solar companies, software companies, and even grief counselors for people who have lost loved ones. For sensitive subjects the goal is not jokes — it is bringing light to a heavy topic and still getting someone to smile through it.